Betty Goertzen's company Develop Design Do It is going 16 years strong. Her philosophy is in the name:
DEVELOP - a vision along with a strategy for making it happen.
DESIGN - your event from theme and venue to selection of invitation and decor.
DO IT - attention to detail and a commitment to the final presentation.
Betty Goertzen's business career was launched at age sixteen when she received her first design award at a 4H dress designing and sewing contest in Tulare County. The prize from Bates Fabrics was modeling lessons and participating in their Spring Fashion Show in LA. She was then offered a position at the Dinuba JC Penny store as a clerk and Window Designer. From there she was offered a position with Pacific Telephone where she worked as a switchboard operator and receptionist in the business office and later in the Fresno marketing department.
The experience working at Pacific Bell was invaluable, as she learned discipline and people skills, foreshadowing her future endeavors in sales and marketing. She stayed with Pacific Bell for 6 years and thanks to the
Infant of Prague organization, she left to be a Mom for newly adopted daughter, Kandi. The birth of her son seventeen months later was both joyous and challenging, as Bryan was born with cerebral palsy, a central nervous system disorder. He required lots of medical attention. Bryan was accepted into the
program in San Francisco, and had fourteen surgeries by age thirteen. The mounting costs of the travel to SF for medical care and therapy at home prompted Betty to return to work outside of the home.
The experiences with Infant of Prague and The Shriner's Organization, and caring for both of her children had a profound effect on Betty and laid the ground work for Betty's future endeavors and passion for the needs of the Non-Profit community.
Betty went back to work for three months at Pacific Bell where she learned from a co-worker about a job opening at a young company called Home Interiors and Gifts. This sales position would enable Betty to stay at home with her children and tackle Bryan's mounting medical costs. In her first year with Home Interior and Gifts, she was the top sales person in the company and earned the award of National Queen of Displayers. She transitioned to management and in 1976 she became Branch Manager, servicing Central to Southern California. She held training seminars on business sales techniques, decorating and personal development. Her personal sales team of 300 women averaged over three million dollars in sales per year. Betty assisted in the coordination of conventions for Home Interiors and Gifts, in Dallas, Nashville, and San Francisco and internationally, in Canada. She learned to organize and entertain elegantly, using her creativity but also, listening to what people want, developing skills for her career in Event Management.
In California she developed Grand Royalty events for sales recognition at Home Interiors and Gifts. Selected employees were treated to fantastic trips up and down the Golden State. The Fresno Convention Center was also used to welcome and entertain hostesses as Betty organized events where 1200-1500 women were in attendance.
In 1983 Betty was diagnosed with ovarian cancer. This experience prompted a new direction in her life and career. She retired from Home Interiors
and Gifts, got her real estate license, purchased property and started to develop a Conference and Reception Center east of Clovis called the Roseland Gardens.
Betty then became more active in the community by coordinating events for non-profits. Here is a sample of her early community work: For three years she put on
"The Taste of the Valley" at the Fresno Convention Center for the YMCA. She converted the Fresno Convention Center exhibit hall into an international boutique of restaurants and raised over $60,000 for scholarships and programs for the YMCA. Another year the theme was New York Central Park w/Statue of Liberty.
In 1990 Betty was named Outstanding Business/Professional Woman of the Year award from the Fresno Bee and Marjorie Mason Center. She served as President of the Professional Saleswomen's Association from 1992-1993.
In the summer of 1999 Betty was hired by a local water park to develop a thirty-six night Christmas extravaganza on the 37 acre property.
"Winter Glow" was a Holiday Light Extravaganza. Lights and displays were placed all around the park. A Christmas Village by the lake included various craft and food vendors and of course, Santa. A tented stage created to look like an ice castle was utilized by local entertainment every night and large bon fires were lit to keep the crowds warm and encouraged to purchase the hot chocolate and other refreshments. This event inspired Betty to start her own event management business,
Develop Design Do It.
During that time 2001 through December 2005, Betty's company Develop Design Do It was retained by the
Pavilion West Shopping Center Merchants Association as their Development Coordinator. She arranged monthly board and merchant meetings, set agendas and wrote a monthly update newsletter to keep the merchants informed about the happenings at the shopping center. She planned and coordinated at least four large events each year for The Center, developed sponsor programs, arranged media buys and issued all press releases.
She conducts event planning workshops about business and event planning and management. She enjoys passing along what she has learned in her life and career.
Betty believes that success is possible if you adhere to some basic principles:
- Do what you love
- Don't expect gratitude, but appreciate it when it is given
- Make everyone you are dealing with feel they are important
- Work hard, it is its own reward
- Don't burn bridges and always give back
- Our Mission
Develop Design Do It is committed to providing innovative yet fiscally responsible event planning and coordination which guarantees YOUR dreams will turn into lasting memories.
Our Commitment to Excellence is to provide the highest quality and most reliable services as evidenced by client feedback.
Our Integrity is doing what is best and right for you and everyone concerned. Even if it isn't noticed.
- Celebrated Local Events
Black Tie & Boots
Chocolate Run for Rotary
City of Clovis Top 25 Businesses
Classic Car Shows
Doc Buchanan Public Art Project
FCOE Honors Gala
Fresno's Greatest Loser Competition
Food Chronicles Gala
Gingerbread House Competition
Holiday Trail of Trees
Fresno Antique Appraisal Show
Pop Laval Party of the Century
Renaissance Feast for Scholars
San Joaquin Valley Invitational Golf Tournament
- Non-Profit Organizations and Businesses
American Cancer Society
Break the Barriers
The Business Journal
Children's Services Network
City Of Clovis
CJ Gardner Model Homes
Clovis Botanical Gardens
Clovis Boys and Girls Club
Clovis Unified School District
Debilyn Molineaux, political fundraiser
Fresno Wildlife Rehabilitation
Fresno County Office of Education
Foundation for Fresno County Public Library
Gold Note Chorus
KNXT TV Channel 49
Marjorie Mason Center
Our Heroes Dreams
Pop Laval Foundation
San Joaquin River Parkway
State Center Community College Foundation
Susan Anderson, Fresno County Supervisor
United Cerebral Palsy
Valley Caregiver Resource Center
Service to the Community
Betty G has served on boards for the IHSS for Fresno County, the YMCA corporate board, Rotary boards and the Marjorie Mason Center board. She has been recognized for her contributions to many non-profit organizations, including, Fresno Unified School District, American Cancer Society, Marjorie Mason Center, YMCA, and Sunrise Rotary. In 1990, Sunrise Rotary presented her with the President's 4-Way Test Award, 1997 was Rotarian of the Year and in 2011 the Fresno Bee Twelve Faces of Christmas award.
Betty is currently Vice President of Our Heroes' Dreams, an organization dedicated to raising awareness of our wounded veterans and their families; honoring the service and sacrifice of our nation's veterans by providing them with assistance and opportunities to restore their dreams and a new purpose in life.