Event Coordinator Training

  1. Advertizing 101 (print, radio, television, and web press releases)
  2. Budget 101 (how to plan a budget, basic accounting, negotiating best buys, and avoiding costly mistakes)
  3. Contact Database 101 (email and mail)
  4. Decorating 101 (décor, floral design, linens, ice sculptures, lighting and audiovisual design)
  5. Entertainment (DJs, live bands, and speakers)
  6. Logistics 101 (live entertainment, performers and speakers, rentals, catering, signage, transportation, parking, vender and venue selection)
  7. Multimedia Services 101 (invitations, flyers, programs, photography, videography)
  8. Public Relations 101 (capacity building, incentives, gifts, and prizes)
  9. Revenue Generation 101 (auctions, raffles, and sponsorships)
  10. Sponsor Recruitment 101 (benefits of leveled giving for in-kind and cash donations)

Attend one of Betty G’s Seminars for more in depth training for your self or your staff. Learn from the professional “How To”.

I have known Betty Goertzen, better known as Betty “G”, since 2004. We have worked closely together on many projects. Most recently the 2nd annual Bachelors Ball. Her professionalism was evident from our first point of contact and never once wavered throughout the last four years. Betty is creative, organized and detail oriented. Her energy and enthusiasm for the events that she plans is evident in the excellent finished product. She has all sorts of great little secrets, ranging from how to save money here and there to lists of reasonable (and exceptional) vendors that are willing to work within a budget. She is so incredibly easy to work with, making each and every event unique and memorable.

Kim Fernandez
Manager
Print Shack of Fresno


Congratulations!! I wish we had had more time to tell the audience at the Gala all the stuff you did for us! You truly went above and beyond and I learned so much from working with you, and we greatly appreciate everything you did for us. Thank you again for all you achieved for us and for the guidance you gave our little committee. The committee members agree that even red roses are not enough to express our appreciation.

Nancy Crossfield